Digital fashion is real, and it exists
in so many virtual universes,
ranging from basic social networks
to fully developed virtual worlds
known as the metaverse.
Because of my gaming
experience, I kept thinking:
“How and why could people
wear digital garments?”
This is when I started experimenting
with what today we know as digital fashion.
With Carolina Herrera, we
collaborated on a runway dress
and developed an app where you can
wear the dress on your phone
using augmented reality.
And with Jean Paul Gaultier,
we collaborated on
a piece that was part of
their couture collection.
Fashion brands are selling
authenticated digital fashion items
that are usually sold out as
soon as they are released.
Balenciaga has collaborated with Fortnite,
and Gucci bag was sold inside Roblox
for more than its worth in real life.
Fortnite itself has sold more than
two billion worth of skins
and game extras for in-game
character dressing.