How to pronounce "reinforcements"

So today, I'm going to tell you about some people

who didn't move out of their neighborhoods.

The first one is happening right here in Chicago.

Brenda Palms-Farber was hired

to help ex-convicts reenter society

and keep them from going back into prison.

Currently, taxpayers spend

about 60,000 dollars per year

sending a person to jail.

We know that two-thirds of them are going to go back.

I find it interesting that, for every one dollar

we spend, however, on early childhood education,

like Head Start,

we save 17 dollars

on stuff like incarceration in the future.

Or -- think about it -- that 60,000 dollars

is more than what it costs

to send one person to Harvard as well.

But Brenda, not being phased by stuff like that,

took a look at her challenge

and came up

with a not-so-obvious solution:

create a business

that produces skin care products from honey.

Okay, it might be obvious to some of you; it wasn't to me.

It's the basis of growing a form of social innovation

that has real potential.

She hired seemingly unemployable men and women

to care for the bees, harvest the honey

and make value-added products

that they marketed themselves,

and that were later sold at Whole Foods.

She combined employment experience and training

with life skills they needed,

like anger-management and teamwork,

and also how to talk to future employers

about how their experiences

actually demonstrated the lessons that they had learned

and their eagerness to learn more.

Less than four percent

of the folks that went through her program

actually go back to jail.

So these young men and women learned job-readiness

and life skills through bee keeping

and became productive citizens in the process.

Talk about a sweet beginning.

Now, I'm going to take you to Los Angeles,

and lots of people know

that L.A. has its issues.

But I'm going to talk about L.A.'s water issues right now.

They have not enough water on most days

and too much to handle when it rains.

Currently, 20 percent

of California's energy consumption

is used to pump water

into mostly Southern California.

Their spending loads, loads,

to channel that rainwater out into the ocean

when it rains and floods as well.

Now Andy Lipkis is working to help

L.A. cut infrastructure costs

associated with water management and urban heat island --

linking trees, people and technology

to create a more livable city.

All that green stuff actually naturally absorbs storm water,

also helps cool our cities.

Because, come to think about it,

do you really want air-conditioning,

or is it a cooler room that you want?

How you get it shouldn't make that much of a difference.

So a few years ago,

L.A. County

decided that they needed to spend 2.5 billion dollars

to repair the city schools.

And Andy and his team discovered

that they were going to spend 200 million of those dollars

on asphalt to surround the schools themselves.

And by presenting a really strong economic case,

they convinced the L.A. government

that replacing that asphalt

with trees and other greenery,

that the schools themselves would save the system more on energy

than they spend on horticultural infrastructure.

So ultimately, 20 million square feet of asphalt

was replaced or avoided,

and electrical consumption for air-conditioning went down,

while employment

for people to maintain those grounds went up,

resulting in a net-savings to the system,

but also healthier students and schools system employees as well.

Now Judy Bonds

is a coal miner's daughter.

Her family has eight generations

in a town called Whitesville, West Virginia.

And if anyone should be clinging

to the former glory of the coal mining history,

and of the town,

it should be Judy.

But the way coal is mined right now is different

from the deep mines that her father

and her father's father would go down into

and that employed essentially thousands and thousands of people.

Now, two dozen men

can tear down a mountain in several months,

and only for about a few years' worth of coal.

That kind of technology is called "mountaintop removal."

It can make a mountain go from this to this

in a few short months.

Just imagine that the air surrounding these places --

it's filled with the residue of explosives and coal.

When we visited, it gave some of the people we were with

this strange little cough

after being only there for just a few hours or so --

not just miners, but everybody.

And Judy saw her landscape being destroyed

and her water poisoned.

And the coal companies just move on

after the mountain was emptied,

leaving even more unemployment in their wake.

But she also saw the difference in potential wind energy

on an intact mountain,

and one that was reduced in elevation

by over 2,000 feet.

Three years of dirty energy with not many jobs,

or centuries of clean energy

with the potential for developing expertise and improvements in efficiency

based on technical skills,

and developing local knowledge

about how to get the most out of that region's wind.

She calculated the up-front cost

and the payback over time,

and it's a net-plus on so many levels

for the local, national and global economy.

It's a longer payback than mountaintop removal,

but the wind energy actually pays back forever.

Now mountaintop removal pays very little money to the locals,

and it gives them a lot of misery.

The water is turned into goo.

Most people are still unemployed,

leading to most of the same kinds of social problems

that unemployed people in inner cities also experience --

drug and alcohol abuse,

domestic abuse, teen pregnancy and poor heath, as well.

Now Judy and I -- I have to say --

totally related to each other.

Not quite an obvious alliance.

I mean, literally, her hometown is called Whitesville, West Virginia.

I mean, they are not --

they ain't competing for the birthplace of hip hop title

or anything like that.

But the back of my T-shirt, the one that she gave me,

says, "Save the endangered hillbillies."

So homegirls and hillbillies we got it together

and totally understand that this is what it's all about.

But just a few months ago,

Judy was diagnosed

with stage-three lung cancer.

Yeah.

And it has since moved to her bones and her brain.

And I just find it so bizarre

that she's suffering from the same thing

that she tried so hard to protect people from.

But her dream

of Coal River Mountain Wind

is her legacy.

And she might not

get to see that mountaintop.

But rather than writing

yet some kind of manifesto or something,

she's leaving behind

a business plan to make it happen.

That's what my homegirl is doing.

So I'm so proud of that.

(Applause)

But these three people

don't know each other,

but they do have an awful lot in common.

They're all problem solvers,

and they're just some of the many examples

that I really am privileged to see, meet and learn from

in the examples of the work that I do now.

I was really lucky to have them all featured

on my Corporation for Public Radio radio show

called ThePromisedLand.org.

Now they're all very practical visionaries.

They take a look at the demands that are out there --

beauty products, healthy schools, electricity --

and how the money's flowing to meet those demands.

And when the cheapest solutions

involve reducing the number of jobs,

you're left with unemployed people,

and those people aren't cheap.

In fact, they make up some of what I call the most expensive citizens,

and they include generationally impoverished,

traumatized vets returning from the Middle East,

people coming out of jail.

And for the veterans in particular,

the V.A. said there's a six-fold increase

in mental health pharmaceuticals by vets since 2003.

I think that number's probably going to go up.

They're not the largest number of people,

but they are some of the most expensive --

and in terms of the likelihood for domestic abuse, drug and alcohol abuse,

poor performance by their kids in schools

and also poor health as a result of stress.

So these three guys all understand

how to productively channel dollars

through our local economies

to meet existing market demands,

reduce the social problems that we have now

and prevent new problems in the future.

And there are plenty of other examples like that.

One problem: waste handling and unemployment.

Even when we think or talk about recycling,

lots of recyclable stuff ends up getting incinerated or in landfills

and leaving many municipalities, diversion rates --

they leave much to be recycled.

And where is this waste handled? Usually in poor communities.

And we know that eco-industrial business, these kinds of business models --

there's a model in Europe called the eco-industrial park,

where either the waste of one company is the raw material for another,

or you use recycled materials

to make goods that you can actually use and sell.

We can create these local markets and incentives

for recycled materials

to be used as raw materials for manufacturing.

And in my hometown, we actually tried to do one of these in the Bronx,

but our mayor decided what he wanted to see

was a jail on that same spot.

Fortunately -- because we wanted to create hundreds of jobs --

but after many years,

the city wanted to build a jail.

They've since abandoned that project, thank goodness.

Another problem: unhealthy food systems and unemployment.

Working-class and poor urban Americans

are not benefiting economically

from our current food system.

It relies too much on transportation,

chemical fertilization, big use of water

and also refrigeration.

Mega agricultural operations

often are responsible for poisoning our waterways and our land,

and it produces this incredibly unhealthy product

that costs us billions in healthcare

and lost productivity.

And so we know "urban ag"

is a big buzz topic this time of the year,

but it's mostly gardening,

which has some value in community building -- lots of it --

but it's not in terms of creating jobs

or for food production.

The numbers just aren't there.

Part of my work now is really laying the groundwork

to integrate urban ag and rural food systems

to hasten the demise of the 3,000-mile salad

by creating a national brand of urban-grown produce

in every city,

that uses regional growing power

and augments it with indoor growing facilities,

owned and operated by small growers,

where now there are only consumers.

This can support seasonal farmers around metro areas

who are losing out because they really can't meet

the year-round demand for produce.

It's not a competition with rural farm;

it's actually reinforcements.

It allies in a really positive

and economically viable food system.

The goal is to meet the cities' institutional demands

for hospitals,

senior centers, schools, daycare centers,

and produce a network of regional jobs, as well.

This is smart infrastructure.

And how we manage our built environment

affects the health and well-being of people every single day.

Our municipalities, rural and urban,

play the operational course of infrastructure --

things like waste disposal, energy demand,

as well as social costs of unemployment, drop-out rates, incarceration rates

and the impacts of various public health costs.

Smart infrastructure can provide cost-saving ways

for municipalities to handle

both infrastructure and social needs.

And we want to shift the systems

that open the doors for people who were formerly tax burdens

to become part of the tax base.

And imagine a national business model

that creates local jobs and smart infrastructure

to improve local economic stability.

So I'm hoping you can see a little theme here.

These examples indicate a trend.

I haven't created it, and it's not happening by accident.

I'm noticing that it's happening all over the country,

and the good news is that it's growing.

And we all need to be invested in it.

It is an essential pillar to this country's recovery.

And I call it "hometown security."

The recession has us reeling and fearful,

and there's something in the air these days

that is also very empowering.

It's a realization

that we are the key

to our own recovery.

Now is the time for us to act in our own communities

where we think local and we act local.

And when we do that, our neighbors --

be they next-door, or in the next state,

or in the next country --

will be just fine.

The sum of the local is the global.

Hometown security means rebuilding our natural defenses,

putting people to work,

restoring our natural systems.

Hometown security means creating wealth here at home,

instead of destroying it overseas.

Tackling social and environmental problems

at the same time with the same solution

yields great cost savings,

wealth generation and national security.

Many great and inspiring solutions

have been generated across America.

The challenge for us now

is to identify and support countless more.

Now, hometown security is about taking care of your own,

but it's not like the old saying,

"charity begins at home."

I recently read a book called "Love Leadership" by John Hope Bryant.

And it's about leading in a world

that really does seem to be operating on the basis of fear.

And reading that book made me reexamine that theory

because I need to explain what I mean by that.

See, my dad

was a great, great man in many ways.

He grew up in the segregated South,

escaped lynching and all that

during some really hard times,

and he provided a really stable home for me and my siblings

and a whole bunch of other people that fell on hard times.

But, like all of us, he had some problems.

(Laughter)

And his was gambling,

compulsively.

To him that phrase, "Charity begins at home,"

meant that my payday -- or someone else's --

would just happen to coincide with his lucky day.

So you need to help him out.

And sometimes I would loan him money

from my after-school or summer jobs,

and he always had the great intention

of paying me back with interest,

of course, after he hit it big.

And he did sometimes, believe it or not,

at a racetrack in Los Angeles --

one reason to love L.A. -- back in the 1940s.

He made 15,000 dollars cash

and bought the house that I grew up in.

So I'm not that unhappy about that.

But listen, I did feel obligated to him,

and I grew up -- then I grew up.

And I'm a grown woman now,

and I have learned a few things along the way.

To me, charity

often is just about giving,

because you're supposed to,

or because it's what you've always done,

or it's about giving until it hurts.

I'm about providing the means

to build something that will grow

and intensify its original investment

and not just require greater giving next year --

I'm not trying to feed the habit.

I spent some years

watching how good intentions for community empowerment,

that were supposed to be there

to support the community and empower it,

actually left people

in the same, if not worse, position that they were in before.

And over the past 20 years,

we've spent record amounts of philanthropic dollars

on social problems,

yet educational outcomes,

malnutrition, incarceration,

obesity, diabetes, income disparity,

they've all gone up with some exceptions --

in particular, infant mortality

among people in poverty --

but it's a great world that we're bringing them into as well.

And I know a little bit about these issues,

because, for many years, I spent a long time

in the non-profit industrial complex,

and I'm a recovering executive director,

two years clean.

(Laughter)

But during that time, I realized that it was about projects

and developing them on the local level

that really was going to do the right thing for our communities.

But I really did struggle for financial support.

The greater our success,

the less money came in from foundations.

And I tell you, being on the TED stage

and winning a MacArthur in the same exact year

gave everyone the impression that I had arrived.

And by the time I'd moved on,

I was actually covering a third

of my agency's budget deficit with speaking fees.

And I think because early on, frankly,

my programs were just a little bit ahead of their time.

But since then,

the park that was just a dump and was featured at a TED2006 Talk

became this little thing.

But I did in fact get married in it.

Over here.

There goes my dog who led me to the park in my wedding.

The South Bronx Greenway

was also just a drawing on the stage back in 2006.

Since then, we got

about 50 million dollars in stimulus package money

to come and get here.

And we love this, because I love construction now,

because we're watching these things actually happen.

So I want everyone to understand

the critical importance

of shifting charity into enterprise.

I started my firm to help communities across the country

realize their own potential

to improve everything about the quality of life for their people.

Hometown security

is next on my to-do list.

What we need are people who see the value

in investing in these types of local enterprises,

who will partner with folks like me

to identify the growth trends and climate adaptation

as well as understand the growing social costs

of business as usual.

We need to work together

to embrace and repair our land,

repair our power systems

and repair ourselves.

It's time to stop building

the shopping malls, the prisons,

the stadiums

and other tributes to all of our collective failures.

It is time that we start building

living monuments to hope and possibility.

Thank you very much.

(Applause)