How to pronounce "nichi"

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[Music]

Oh, thank you very much. I have a few

Oh, thank you very much. I have a few

Oh, thank you very much. I have a few pictures uh and I'll talk a little bit

pictures uh and I'll talk a little bit

pictures uh and I'll talk a little bit about how I'm able to do what I do. All

about how I'm able to do what I do. All

about how I'm able to do what I do. All these houses uh are built from between

these houses uh are built from between

these houses uh are built from between 70 and 80% recycled material. Stuff that

70 and 80% recycled material. Stuff that

70 and 80% recycled material. Stuff that was headed to the mulchure, the

was headed to the mulchure, the

was headed to the mulchure, the landfill, the burn pile. It was all just

landfill, the burn pile. It was all just

landfill, the burn pile. It was all just gone. This is the first house I built.

gone. This is the first house I built.

gone. This is the first house I built. Uh this double front door here with the

Uh this double front door here with the

Uh this double front door here with the uh three light transom that was headed

uh three light transom that was headed

uh three light transom that was headed to the landfill. uh have a little turret

to the landfill. uh have a little turret

to the landfill. uh have a little turret there. And then uh these uh buttons that

there. And then uh these uh buttons that

there. And then uh these uh buttons that on the corbals here uh right there,

on the corbals here uh right there,

on the corbals here uh right there, those are hickory nuts. And these uh

those are hickory nuts. And these uh

those are hickory nuts. And these uh these buttons there, those are chicken

these buttons there, those are chicken

these buttons there, those are chicken eggs. And uh of course, first you have

eggs. And uh of course, first you have

eggs. And uh of course, first you have breakfast and then you uh you fill the

breakfast and then you uh you fill the

breakfast and then you uh you fill the shelf full of bondo and paint it and

shelf full of bondo and paint it and

shelf full of bondo and paint it and nail it up and you have an architectural

nail it up and you have an architectural

nail it up and you have an architectural button in just a fraction of the time.

button in just a fraction of the time.

button in just a fraction of the time. Um then this is a look at the inside. Uh

Um then this is a look at the inside. Uh

Um then this is a look at the inside. Uh you can see the three light transom

you can see the three light transom

you can see the three light transom there with the eyebrow windows.

there with the eyebrow windows.

there with the eyebrow windows. Certainly an architectural antique. Um,

Certainly an architectural antique. Um,

Certainly an architectural antique. Um, headed to the landfill. Even the lock

headed to the landfill. Even the lock

headed to the landfill. Even the lock set is probably worth

set is probably worth

set is probably worth $200. Uh, everything in the kitchen was

$200. Uh, everything in the kitchen was

$200. Uh, everything in the kitchen was salvaged. There's a 1952 O'Keeffe

salvaged. There's a 1952 O'Keeffe

salvaged. There's a 1952 O'Keeffe Merritt stove. If you like to cook, cool

Merritt stove. If you like to cook, cool

Merritt stove. If you like to cook, cool stove. U, this is going up into the

stove. U, this is going up into the

stove. U, this is going up into the turret. I got that staircase uh for $20

turret. I got that staircase uh for $20

turret. I got that staircase uh for $20 including delivery to my

lot. Uh, then looking up in the turret,

lot. Uh, then looking up in the turret,

lot. Uh, then looking up in the turret, you see there are bulges and pokes and

you see there are bulges and pokes and

you see there are bulges and pokes and sags and so forth. Well, if that ruins

sags and so forth. Well, if that ruins

sags and so forth. Well, if that ruins your life, well, then you shouldn't live

your life, well, then you shouldn't live

your life, well, then you shouldn't live there. Uh

there. Uh

there. Uh uh this is uh a laundry shoot. And this

uh this is uh a laundry shoot. And this

uh this is uh a laundry shoot. And this right here is a shoe last. And those are

right here is a shoe last. And those are

right here is a shoe last. And those are those cast iron things you see at

those cast iron things you see at

those cast iron things you see at antique shops. So, I had one of those.

antique shops. So, I had one of those.

antique shops. So, I had one of those. So, I made some low tech gadgetry there

So, I made some low tech gadgetry there

So, I made some low tech gadgetry there where you just stomp on the shoelast and

where you just stomp on the shoelast and

where you just stomp on the shoelast and then the door flies open. You throw your

then the door flies open. You throw your

then the door flies open. You throw your laundry down and then uh if you're smart

laundry down and then uh if you're smart

laundry down and then uh if you're smart enough, it goes into a basket on top of

enough, it goes into a basket on top of

enough, it goes into a basket on top of the washer. If not, it goes goes into

the washer. If not, it goes goes into

the washer. If not, it goes goes into the toilet.

the toilet.

the toilet. Uh, this is a bathtub I made. I made out

Uh, this is a bathtub I made. I made out

Uh, this is a bathtub I made. I made out of scrap 2x4 here. Started with a rim

of scrap 2x4 here. Started with a rim

of scrap 2x4 here. Started with a rim there and then uh glued and nailed it up

there and then uh glued and nailed it up

there and then uh glued and nailed it up into a flat, cabled it up and flipped it

into a flat, cabled it up and flipped it

into a flat, cabled it up and flipped it over and then did did the two profiles

over and then did did the two profiles

over and then did did the two profiles on this side. It's a twoerson tub. Uh,

on this side. It's a twoerson tub. Uh,

on this side. It's a twoerson tub. Uh, after all uh it's not just a question of

after all uh it's not just a question of

after all uh it's not just a question of hygiene, but there's a possibility of

hygiene, but there's a possibility of

hygiene, but there's a possibility of recreation as

recreation as

recreation as well. Uh, then this

well. Uh, then this

well. Uh, then this uh this faucet here is uh just a piece

uh this faucet here is uh just a piece

uh this faucet here is uh just a piece of uh Osage orange. It uh it looks a

of uh Osage orange. It uh it looks a

of uh Osage orange. It uh it looks a little phallic, but after all, it's a

little phallic, but after all, it's a

little phallic, but after all, it's a bathroom.

bathroom.

bathroom. U then this is a house based on a

U then this is a house based on a

U then this is a house based on a Budweiser can. It doesn't look like a

Budweiser can. It doesn't look like a

Budweiser can. It doesn't look like a can of beer, but the design takeoffs are

can of beer, but the design takeoffs are

can of beer, but the design takeoffs are absolutely unmistakable. The barley hops

absolutely unmistakable. The barley hops

absolutely unmistakable. The barley hops design worked up into the eaves. Then

design worked up into the eaves. Then

design worked up into the eaves. Then the dental work comes directly off the

the dental work comes directly off the

the dental work comes directly off the can is red, white, blue, and silver.

can is red, white, blue, and silver.

can is red, white, blue, and silver. Then these corbals going down underneath

Then these corbals going down underneath

Then these corbals going down underneath the eaves are that little design that

the eaves are that little design that

the eaves are that little design that comes off the can. I just put a can on a

comes off the can. I just put a can on a

comes off the can. I just put a can on a copier and kept enlarging it until I got

copier and kept enlarging it until I got

copier and kept enlarging it until I got the size I want. Then uh on the can it

the size I want. Then uh on the can it

the size I want. Then uh on the can it says this is the famous Budweiser beer.

says this is the famous Budweiser beer.

says this is the famous Budweiser beer. We know of no other beer. Blah blah blah

We know of no other beer. Blah blah blah

We know of no other beer. Blah blah blah blah blah blah. So we changed that and

blah blah blah. So we changed that and

blah blah blah. So we changed that and put this is the famous Budweiser house.

put this is the famous Budweiser house.

put this is the famous Budweiser house. We don't know of any other house and so

We don't know of any other house and so

We don't know of any other house and so forth and so on. Then this is a

forth and so on. Then this is a

forth and so on. Then this is a deadbolt. It's a fence from a 1930

deadbolt. It's a fence from a 1930

deadbolt. It's a fence from a 1930 shaper which is a very angry woodworking

shaper which is a very angry woodworking

shaper which is a very angry woodworking machine. And uh they gave me the fence

machine. And uh they gave me the fence

machine. And uh they gave me the fence but they didn't give me the shaper. So

but they didn't give me the shaper. So

but they didn't give me the shaper. So we made a deadbolt out of it. Uh that'll

we made a deadbolt out of it. Uh that'll

we made a deadbolt out of it. Uh that'll keep bull elephants out. I promise. And

keep bull elephants out. I promise. And

keep bull elephants out. I promise. And sure enough we've had no no problems

sure enough we've had no no problems

sure enough we've had no no problems with bull elephants.

with bull elephants.

with bull elephants. Uh, the shower is intended to simulate a

Uh, the shower is intended to simulate a

Uh, the shower is intended to simulate a glass of beer. We got bubbles going up

glass of beer. We got bubbles going up

glass of beer. We got bubbles going up there and then suds at the top with

there and then suds at the top with

there and then suds at the top with lumpy tiles. Where do you get lumpy

lumpy tiles. Where do you get lumpy

lumpy tiles. Where do you get lumpy tiles? Well, of course you don't, but I

tiles? Well, of course you don't, but I

tiles? Well, of course you don't, but I get a lot of toilets and so you just

get a lot of toilets and so you just

get a lot of toilets and so you just dispatch a toilet with a hammer and then

dispatch a toilet with a hammer and then

dispatch a toilet with a hammer and then you have lumpy tiles. Uh, and then uh uh

you have lumpy tiles. Uh, and then uh uh

you have lumpy tiles. Uh, and then uh uh the faucet there is uh a beer

the faucet there is uh a beer

the faucet there is uh a beer tap. Uh then u this uh panel of glass is

tap. Uh then u this uh panel of glass is

tap. Uh then u this uh panel of glass is the same panel of glass that occurs in

the same panel of glass that occurs in

the same panel of glass that occurs in every middle class front door in

every middle class front door in

every middle class front door in America. We're getting tired of it. It's

America. We're getting tired of it. It's

America. We're getting tired of it. It's kind of cliched now. So, if you put it

kind of cliched now. So, if you put it

kind of cliched now. So, if you put it in the front door, your design fails.

in the front door, your design fails.

in the front door, your design fails. So, don't put it in the front door. Put

So, don't put it in the front door. Put

So, don't put it in the front door. Put it somewhere else. It's a pretty panel

it somewhere else. It's a pretty panel

it somewhere else. It's a pretty panel of glass. But then if you put up the

of glass. But then if you put up the

of glass. But then if you put up the front door, people say, "Oh, you're

front door, people say, "Oh, you're

front door, people say, "Oh, you're trying to be like those guys and you

trying to be like those guys and you

trying to be like those guys and you didn't make it." So, don't put it there.

didn't make it." So, don't put it there.

didn't make it." So, don't put it there. Um then, uh another bathroom upstairs.

Um then, uh another bathroom upstairs.

Um then, uh another bathroom upstairs. This light up here is the same light

This light up here is the same light

This light up here is the same light that occurs in every middle class foyer

that occurs in every middle class foyer

that occurs in every middle class foyer in America. Don't put it in the foyer.

in America. Don't put it in the foyer.

in America. Don't put it in the foyer. put it in the shower or in the closet

put it in the shower or in the closet

put it in the shower or in the closet but not in the foyer. Um then somebody

but not in the foyer. Um then somebody

but not in the foyer. Um then somebody gave me a bet so it got a

bedet. Uh this little house here uh

bedet. Uh this little house here uh

bedet. Uh this little house here uh those branches there are made out of uh

those branches there are made out of uh

those branches there are made out of uh bodark or oage orange. And these uh

bodark or oage orange. And these uh

bodark or oage orange. And these uh pictures will keep scrolling as I talk a

pictures will keep scrolling as I talk a

pictures will keep scrolling as I talk a little bit. In order to do what I do,

little bit. In order to do what I do,

little bit. In order to do what I do, you have to understand what causes waste

you have to understand what causes waste

you have to understand what causes waste in the building industry. Our housing

in the building industry. Our housing

in the building industry. Our housing has become a commodity and I'll talk a

has become a commodity and I'll talk a

has become a commodity and I'll talk a little bit about that. But the first

little bit about that. But the first

little bit about that. But the first cause of waste is probably even buried

cause of waste is probably even buried

cause of waste is probably even buried in our DNA. Human beings have a need for

in our DNA. Human beings have a need for

in our DNA. Human beings have a need for maintaining consistency of the

maintaining consistency of the

maintaining consistency of the appceptive mass. What does that mean?

appceptive mass. What does that mean?

appceptive mass. What does that mean? What it means is for every perception we

What it means is for every perception we

What it means is for every perception we have, it needs to tally with the one

have, it needs to tally with the one

have, it needs to tally with the one like it before or we don't have

like it before or we don't have

like it before or we don't have continuity and we become a little bit

continuity and we become a little bit

continuity and we become a little bit disoriented. So I can show you an object

disoriented. So I can show you an object

disoriented. So I can show you an object you've never seen before. Oh, that's a

you've never seen before. Oh, that's a

you've never seen before. Oh, that's a cell phone. But you've never seen this

cell phone. But you've never seen this

cell phone. But you've never seen this one before. What you're doing is sizing

one before. What you're doing is sizing

one before. What you're doing is sizing up the pattern of structural features

up the pattern of structural features

up the pattern of structural features here. And uh then you go through your

here. And uh then you go through your

here. And uh then you go through your datab banks. Telephone. Oh, that's a

datab banks. Telephone. Oh, that's a

datab banks. Telephone. Oh, that's a cell

cell

cell phone. What if I took a bite out of it?

phone. What if I took a bite out of it?

phone. What if I took a bite out of it? You go, wait a

You go, wait a

You go, wait a second. That's not a cell phone. That's

second. That's not a cell phone. That's

second. That's not a cell phone. That's that's one of those new uh chocolate

that's one of those new uh chocolate

that's one of those new uh chocolate cell

cell

cell phones. And you'd have to start a new

phones. And you'd have to start a new

phones. And you'd have to start a new category right between cell phones and

category right between cell phones and

category right between cell phones and chocolate. That's that's how we process

chocolate. That's that's how we process

chocolate. That's that's how we process information. So you translate that to

information. So you translate that to

information. So you translate that to the building industry. If we have a wall

the building industry. If we have a wall

the building industry. If we have a wall of window panes and one pane is cracked,

of window panes and one pane is cracked,

of window panes and one pane is cracked, we go, "Oh dear, that's cracked. Let's

we go, "Oh dear, that's cracked. Let's

we go, "Oh dear, that's cracked. Let's repair it. Let's take it out, throw it

repair it. Let's take it out, throw it

repair it. Let's take it out, throw it away so nobody can use it and put a new

away so nobody can use it and put a new

away so nobody can use it and put a new one in." Because that's what you do with

one in." Because that's what you do with

one in." Because that's what you do with a cracked pane. Never mind that it

a cracked pane. Never mind that it

a cracked pane. Never mind that it doesn't affect our lives at all. It only

doesn't affect our lives at all. It only

doesn't affect our lives at all. It only rattles that expected pattern and unity

rattles that expected pattern and unity

rattles that expected pattern and unity of structural features. However, if we

of structural features. However, if we

of structural features. However, if we took a small hammer and we added cracks

took a small hammer and we added cracks

took a small hammer and we added cracks to all the other

to all the other

to all the other windows, then we have a pattern because

windows, then we have a pattern because

windows, then we have a pattern because just psychology emphasizes the

just psychology emphasizes the

just psychology emphasizes the recognition of pattern over parts that

recognition of pattern over parts that

recognition of pattern over parts that comprise a pattern. We go, "Oh, that's

comprise a pattern. We go, "Oh, that's

comprise a pattern. We go, "Oh, that's nice." So, uh, that serves me every day.

nice." So, uh, that serves me every day.

nice." So, uh, that serves me every day. Repetition creates pattern. If I have

Repetition creates pattern. If I have

Repetition creates pattern. If I have 100 of these, 100 of those, it doesn't

100 of these, 100 of those, it doesn't

100 of these, 100 of those, it doesn't make any difference what these and those

make any difference what these and those

make any difference what these and those are. If I can repeat anything, I have

are. If I can repeat anything, I have

are. If I can repeat anything, I have the possibility of a pattern from

the possibility of a pattern from

the possibility of a pattern from hickory nuts and chicken eggs, shards of

hickory nuts and chicken eggs, shards of

hickory nuts and chicken eggs, shards of glass, branch, it doesn't make any

glass, branch, it doesn't make any

glass, branch, it doesn't make any difference that causes a lot of waste in

difference that causes a lot of waste in

difference that causes a lot of waste in the building industry. The second is

the building industry. The second is

the building industry. The second is Friedick Nichi along about 1885 wrote a

Friedick Nichi along about 1885 wrote a

Friedick Nichi along about 1885 wrote a book titled the birth of tragedy. And in

book titled the birth of tragedy. And in

book titled the birth of tragedy. And in there he said that cultures tend to

there he said that cultures tend to

there he said that cultures tend to swing between one of two perspectives.

swing between one of two perspectives.

swing between one of two perspectives. On the one hand, we have an appalonian

On the one hand, we have an appalonian

On the one hand, we have an appalonian perspective which is very crisp and

perspective which is very crisp and

perspective which is very crisp and premeditated and

premeditated and

premeditated and intellectualized and

intellectualized and

intellectualized and perfect. On the other end of the

perfect. On the other end of the

perfect. On the other end of the spectrum, we have a Dianian perspective

spectrum, we have a Dianian perspective

spectrum, we have a Dianian perspective which is more given to the passions and

which is more given to the passions and

which is more given to the passions and intuition tolerant of organic texture

intuition tolerant of organic texture

intuition tolerant of organic texture and human gesture. So the way the

and human gesture. So the way the

and human gesture. So the way the appalonian personality takes a picture

appalonian personality takes a picture

appalonian personality takes a picture or hangs a picture is they'll get out a

or hangs a picture is they'll get out a

or hangs a picture is they'll get out a transit and a laser level and a

transit and a laser level and a

transit and a laser level and a micrometer. Okay, honey. A thousand of

micrometer. Okay, honey. A thousand of

micrometer. Okay, honey. A thousand of an inch to the left. That's where we

an inch to the left. That's where we

an inch to the left. That's where we want the picture, right? Perfect.

want the picture, right? Perfect.

want the picture, right? Perfect. Predicated on plum, level, square, and

Predicated on plum, level, square, and

Predicated on plum, level, square, and centered. The Dian personality takes the

centered. The Dian personality takes the

centered. The Dian personality takes the picture and

goes, "That's the difference. I feature

goes, "That's the difference. I feature

goes, "That's the difference. I feature blemish. I feature organic process."

blemish. I feature organic process."

blemish. I feature organic process." Dead center John Dewey uh Appalonian

Dead center John Dewey uh Appalonian

Dead center John Dewey uh Appalonian mindset creates mountains of waste. If

mindset creates mountains of waste. If

mindset creates mountains of waste. If something isn't perfect, if it doesn't

something isn't perfect, if it doesn't

something isn't perfect, if it doesn't line up with that premeditated model,

line up with that premeditated model,

line up with that premeditated model, dumpster, oop, scratch, dumpster, oops,

dumpster, oop, scratch, dumpster, oops,

dumpster, oop, scratch, dumpster, oops, this oop, that landfill, landfill,

this oop, that landfill, landfill,

this oop, that landfill, landfill, landfill. The third thing is arguably

landfill. The third thing is arguably

landfill. The third thing is arguably the industrial revolution started in the

the industrial revolution started in the

the industrial revolution started in the Renaissance with the rise of humanism

Renaissance with the rise of humanism

Renaissance with the rise of humanism and got a little jump start along about

and got a little jump start along about

and got a little jump start along about the French Revolution. And by the middle

the French Revolution. And by the middle

the French Revolution. And by the middle of the 19th century, it's in full

of the 19th century, it's in full

of the 19th century, it's in full flower. And we have dumaflaggies and

flower. And we have dumaflaggies and

flower. And we have dumaflaggies and gizmos and contraptions that will do

gizmos and contraptions that will do

gizmos and contraptions that will do anything that we up to that point had to

anything that we up to that point had to

anything that we up to that point had to do by hand. So now we have standardized

do by hand. So now we have standardized

do by hand. So now we have standardized materials. Well, trees don't grow 2 in x

materials. Well, trees don't grow 2 in x

materials. Well, trees don't grow 2 in x 4 in 8, 10, and 12 feet

4 in 8, 10, and 12 feet

4 in 8, 10, and 12 feet tall. We create mountains of waste. and

tall. We create mountains of waste. and

tall. We create mountains of waste. and they're doing a pretty good job there in

they're doing a pretty good job there in

they're doing a pretty good job there in the forest working all the byproduct of

the forest working all the byproduct of

the forest working all the byproduct of their industry with OSB and particle

their industry with OSB and particle

their industry with OSB and particle board and so forth and so on. But it

board and so forth and so on. But it

board and so forth and so on. But it does no good to be responsible at the

does no good to be responsible at the

does no good to be responsible at the point of harvest in the forest if

point of harvest in the forest if

point of harvest in the forest if consumers are wasting the harvest at the

consumers are wasting the harvest at the

consumers are wasting the harvest at the point of consumption. And that's what's

point of consumption. And that's what's

point of consumption. And that's what's happening. And so if something isn't

happening. And so if something isn't

happening. And so if something isn't standard, oops, dumpster. Oop, this oop.

standard, oops, dumpster. Oop, this oop.

standard, oops, dumpster. Oop, this oop. No, if you buy a 2x4 and it's not

No, if you buy a 2x4 and it's not

No, if you buy a 2x4 and it's not straight, you can take it back. Oh, I'm

straight, you can take it back. Oh, I'm

straight, you can take it back. Oh, I'm so sorry, sir. we'll get you a straight

so sorry, sir. we'll get you a straight

so sorry, sir. we'll get you a straight one. Well, I feature all those warped

one. Well, I feature all those warped

one. Well, I feature all those warped things because repetition creates

things because repetition creates

things because repetition creates pattern and it's from a dian

pattern and it's from a dian

pattern and it's from a dian perspective. The fourth thing is labor

perspective. The fourth thing is labor

perspective. The fourth thing is labor is disproportionately more expensive

is disproportionately more expensive

is disproportionately more expensive than materials. Well, that's just a

than materials. Well, that's just a

than materials. Well, that's just a myth. And here's a story. Jim told us,

myth. And here's a story. Jim told us,

myth. And here's a story. Jim told us, one of the guys I trained, I said, Jim,

one of the guys I trained, I said, Jim,

one of the guys I trained, I said, Jim, it's time now. I got a job for you as a

it's time now. I got a job for you as a

it's time now. I got a job for you as a foreman on a framing crew. It's time for

foreman on a framing crew. It's time for

foreman on a framing crew. It's time for you to go down. I just don't think I'm

you to go down. I just don't think I'm

you to go down. I just don't think I'm ready, Jim. It's time you down. So he

ready, Jim. It's time you down. So he

ready, Jim. It's time you down. So he hired on it and he was out there with

hired on it and he was out there with

hired on it and he was out there with his tape measure going through the trash

his tape measure going through the trash

his tape measure going through the trash heap looking for header material which

heap looking for header material which

heap looking for header material which is the board that goes over a door think

is the board that goes over a door think

is the board that goes over a door think he'd impress his boss. That's how I

he'd impress his boss. That's how I

he'd impress his boss. That's how I taught him to do it. And the

taught him to do it. And the

taught him to do it. And the superintendent walked up and said, "What

superintendent walked up and said, "What

superintendent walked up and said, "What are you doing?" "Oh, just looking for

are you doing?" "Oh, just looking for

are you doing?" "Oh, just looking for some header material. Waiting for that

some header material. Waiting for that

some header material. Waiting for that that kudo." He said, "No, no, I'm not

that kudo." He said, "No, no, I'm not

that kudo." He said, "No, no, I'm not paying you to go through the trash. Get

paying you to go through the trash. Get

paying you to go through the trash. Get back to work." And he had the

back to work." And he had the

back to work." And he had the wherewithal to say. He said, "You know,

wherewithal to say. He said, "You know,

wherewithal to say. He said, "You know, if you were paying me $300 an hour, I

if you were paying me $300 an hour, I

if you were paying me $300 an hour, I can see how you might say that. But

can see how you might say that. But

can see how you might say that. But right now, I'm saving you $5 a minute.

right now, I'm saving you $5 a minute.

right now, I'm saving you $5 a minute. Do the

math." Good call, Tulis. From now on,

math." Good call, Tulis. From now on,

math." Good call, Tulis. From now on, you guys hit this pile first. And the

you guys hit this pile first. And the

you guys hit this pile first. And the irony is it wasn't very good at math.

But once in a while, you get access to

But once in a while, you get access to

But once in a while, you get access to the control room and then you can kind

the control room and then you can kind

the control room and then you can kind of mess with the dials. And that's what

of mess with the dials. And that's what

of mess with the dials. And that's what happened there.

happened there.

happened there. The fifth thing is that maybe after 2500

The fifth thing is that maybe after 2500

The fifth thing is that maybe after 2500 years Plato is still having his way with

years Plato is still having his way with

years Plato is still having his way with us in his notion of perfect forms. He

us in his notion of perfect forms. He

us in his notion of perfect forms. He said that we have in our noggin the

said that we have in our noggin the

said that we have in our noggin the perfect idea of what we want and we

perfect idea of what we want and we

perfect idea of what we want and we force environmental resources to

force environmental resources to

force environmental resources to accommodate that. So we have all have in

accommodate that. So we have all have in

accommodate that. So we have all have in our head the perfect house the American

our head the perfect house the American

our head the perfect house the American dream which is a house the dream house.

dream which is a house the dream house.

dream which is a house the dream house. The problem is we can't afford it. So we

The problem is we can't afford it. So we

The problem is we can't afford it. So we have the American dream lookalike which

have the American dream lookalike which

have the American dream lookalike which is a mobile home. Now there's a blight

is a mobile home. Now there's a blight

is a mobile home. Now there's a blight on the planet.

on the planet.

on the planet. It's a chatt mortgage. Uh just like

It's a chatt mortgage. Uh just like

It's a chatt mortgage. Uh just like furniture, just like a car. You write

furniture, just like a car. You write

furniture, just like a car. You write the check and instantly it depreciates

the check and instantly it depreciates

the check and instantly it depreciates 30% after a year. You can't get

30% after a year. You can't get

30% after a year. You can't get insurance on everything you have in it

insurance on everything you have in it

insurance on everything you have in it only on 70%. Wired with 14 gauge wire

only on 70%. Wired with 14 gauge wire

only on 70%. Wired with 14 gauge wire typically. Nothing wrong with that

typically. Nothing wrong with that

typically. Nothing wrong with that unless you ask it to do what 12 gauge

unless you ask it to do what 12 gauge

unless you ask it to do what 12 gauge wire is supposed to do. And that's what

wire is supposed to do. And that's what

wire is supposed to do. And that's what happens. It outgasses formaldahhide so

happens. It outgasses formaldahhide so

happens. It outgasses formaldahhide so much so that there is a federal law in

much so that there is a federal law in

much so that there is a federal law in place to warn new mobile home buyers of

place to warn new mobile home buyers of

place to warn new mobile home buyers of the formaldahhide atmosphere danger. Are

the formaldahhide atmosphere danger. Are

the formaldahhide atmosphere danger. Are we being just numbingly stupid? The

we being just numbingly stupid? The

we being just numbingly stupid? The walls are this thick. The whole thing

walls are this thick. The whole thing

walls are this thick. The whole thing has the structural value of

has the structural value of

has the structural value of corn. So, I thought Palm Harbor Village

corn. So, I thought Palm Harbor Village

corn. So, I thought Palm Harbor Village was over there. No, no, we had a wind

was over there. No, no, we had a wind

was over there. No, no, we had a wind last night. It's gone

now. Then when they degrade, what do you

now. Then when they degrade, what do you

now. Then when they degrade, what do you do with them? Now, all that that

do with them? Now, all that that

do with them? Now, all that that Appalonian Platonic model is what the

Appalonian Platonic model is what the

Appalonian Platonic model is what the building industry is predicated on. And

building industry is predicated on. And

building industry is predicated on. And there are a number of things that

there are a number of things that

there are a number of things that exacerbate that. One is that all the

exacerbate that. One is that all the

exacerbate that. One is that all the professionals, all the tradesmen,

professionals, all the tradesmen,

professionals, all the tradesmen, vendors, uh, inspectors, engineers,

vendors, uh, inspectors, engineers,

vendors, uh, inspectors, engineers, architects, all think like this. And

architects, all think like this. And

architects, all think like this. And then it works its way back to the

then it works its way back to the

then it works its way back to the consumer who demands the same model.

consumer who demands the same model.

consumer who demands the same model. It's a self-fulfilling prophecy. We

It's a self-fulfilling prophecy. We

It's a self-fulfilling prophecy. We can't get out of it. Then here come the

can't get out of it. Then here come the

can't get out of it. Then here come the marketeteers and the

marketeteers and the

marketeteers and the advertisers. Oo. Uh, we buy stuff we

advertisers. Oo. Uh, we buy stuff we

advertisers. Oo. Uh, we buy stuff we didn't know we needed. All we have to do

didn't know we needed. All we have to do

didn't know we needed. All we have to do is look at what one company did with

is look at what one company did with

is look at what one company did with carbonated prune juice. How

carbonated prune juice. How

carbonated prune juice. How disgusting. But you know what they did?

disgusting. But you know what they did?

disgusting. But you know what they did? They hooked a metaphor into it and said,

They hooked a metaphor into it and said,

They hooked a metaphor into it and said, "I drink Dr. Pepper." And pretty soon

"I drink Dr. Pepper." And pretty soon

"I drink Dr. Pepper." And pretty soon we're swilling that stuff by the lake

we're swilling that stuff by the lake

we're swilling that stuff by the lake full by the billions of gallons. It

full by the billions of gallons. It

full by the billions of gallons. It doesn't even have real prunes. Doesn't

doesn't even have real prunes. Doesn't

doesn't even have real prunes. Doesn't even keep you

regular. My oh my, that makes it worse.

regular. My oh my, that makes it worse.

regular. My oh my, that makes it worse. And we get sucked into that faster than

And we get sucked into that faster than

And we get sucked into that faster than anything. Then a man named Jean Paul

anything. Then a man named Jean Paul

anything. Then a man named Jean Paul Sarter wrote a book titled Being in

Sarter wrote a book titled Being in

Sarter wrote a book titled Being in Nothingness. It's a pretty quick read.

Nothingness. It's a pretty quick read.

Nothingness. It's a pretty quick read. You can snap through it

You can snap through it

You can snap through it maybe maybe two years if you read eight

maybe maybe two years if you read eight

maybe maybe two years if you read eight hours a day. In there he talked about

hours a day. In there he talked about

hours a day. In there he talked about the divided self. He said human beings

the divided self. He said human beings

the divided self. He said human beings act differently when they know they're

act differently when they know they're

act differently when they know they're alone than when they know somebody else

alone than when they know somebody else

alone than when they know somebody else is around. So if I'm eating spaghetti

is around. So if I'm eating spaghetti

is around. So if I'm eating spaghetti and I know I'm alone, I can eat like a

and I know I'm alone, I can eat like a

and I know I'm alone, I can eat like a backhoe. I I can wipe my mouth on my

backhoe. I I can wipe my mouth on my

backhoe. I I can wipe my mouth on my sleeve and napkin on the table, chew

sleeve and napkin on the table, chew

sleeve and napkin on the table, chew with my mouth open, make little noises,

with my mouth open, make little noises,

with my mouth open, make little noises, scratch wherever I

scratch wherever I

scratch wherever I want, but as soon as you walk in, I go,

want, but as soon as you walk in, I go,

want, but as soon as you walk in, I go, "Oh, little spaghetti sauce there."

"Oh, little spaghetti sauce there."

"Oh, little spaghetti sauce there." Knack, half bites, chew with my mouth

Knack, half bites, chew with my mouth

Knack, half bites, chew with my mouth closed, no scratching. Now, what I'm

closed, no scratching. Now, what I'm

closed, no scratching. Now, what I'm doing is fulfilling your expectations of

doing is fulfilling your expectations of

doing is fulfilling your expectations of how I should live my life.

how I should live my life.

how I should live my life. I feel that expectation and so I

I feel that expectation and so I

I feel that expectation and so I accommodate it and I'm living my life

accommodate it and I'm living my life

accommodate it and I'm living my life according to what you expect me to do.

according to what you expect me to do.

according to what you expect me to do. That happens in the building industry as

That happens in the building industry as

That happens in the building industry as well. That's why all of our subdivisions

well. That's why all of our subdivisions

well. That's why all of our subdivisions look the same. Sometimes we even have

look the same. Sometimes we even have

look the same. Sometimes we even have these formalized uh cultural

these formalized uh cultural

these formalized uh cultural expectations. I'll bet all your shoes

expectations. I'll bet all your shoes

expectations. I'll bet all your shoes match. Sure enough, we all buy into

match. Sure enough, we all buy into

match. Sure enough, we all buy into that. And with with gated communities,

that. And with with gated communities,

that. And with with gated communities, we have a formalized expectation. with a

we have a formalized expectation. with a

we have a formalized expectation. with a homeowners association. Sometimes those

homeowners association. Sometimes those

homeowners association. Sometimes those guys are Nazis. My oh

guys are Nazis. My oh

guys are Nazis. My oh my. That exacerbates and continues this

my. That exacerbates and continues this

my. That exacerbates and continues this model. The last thing is

model. The last thing is

model. The last thing is gregariousness. Human beings are a

gregariousness. Human beings are a

gregariousness. Human beings are a social species. We like to hang together

social species. We like to hang together

social species. We like to hang together in groups just like vibbees, just like

in groups just like vibbees, just like

in groups just like vibbees, just like lions. Vild beasts don't hang with lions

lions. Vild beasts don't hang with lions

lions. Vild beasts don't hang with lions because lions eat vilder beasts. Human

because lions eat vilder beasts. Human

because lions eat vilder beasts. Human beings are like that. We do what that

beings are like that. We do what that

beings are like that. We do what that group does that we're trying to identify

group does that we're trying to identify

group does that we're trying to identify with. And so you see this in junior high

with. And so you see this in junior high

with. And so you see this in junior high a lot. Those kids, they'll work all

a lot. Those kids, they'll work all

a lot. Those kids, they'll work all summer long, kill themselves so that

summer long, kill themselves so that

summer long, kill themselves so that they can afford one pair of designer

they can afford one pair of designer

they can afford one pair of designer jeans. So along about September, they

jeans. So along about September, they

jeans. So along about September, they can stride in and go, I'm important

can stride in and go, I'm important

can stride in and go, I'm important today. See, don't touch my designer

today. See, don't touch my designer

today. See, don't touch my designer jeans. I see you don't have designer

jeans. I see you don't have designer

jeans. I see you don't have designer jeans. You You don't You're not one of

jeans. You You don't You're not one of

jeans. You You don't You're not one of the beautiful. See, I'm one of the

the beautiful. See, I'm one of the

the beautiful. See, I'm one of the beautiful people. See my jeans. right

beautiful people. See my jeans. right

beautiful people. See my jeans. right there is reason enough to have uniforms.

there is reason enough to have uniforms.

there is reason enough to have uniforms. And so that happens in the building

And so that happens in the building

And so that happens in the building industry as well. We have confused

industry as well. We have confused

industry as well. We have confused Maslo's hierarchy of needs just a little

Maslo's hierarchy of needs just a little

Maslo's hierarchy of needs just a little bit. On the bottom tier, we have basic

bit. On the bottom tier, we have basic

bit. On the bottom tier, we have basic needs, shelter, clothing, food, water,

needs, shelter, clothing, food, water,

needs, shelter, clothing, food, water, uh mating, so forth. Second, security.

uh mating, so forth. Second, security.

uh mating, so forth. Second, security. Third, relationships. Fourth, status,

Third, relationships. Fourth, status,

Third, relationships. Fourth, status, self-esteem. That is vanity. And we're

self-esteem. That is vanity. And we're

self-esteem. That is vanity. And we're taking vanity and shoving it down

taking vanity and shoving it down

taking vanity and shoving it down here. And so we end up

here. And so we end up

here. And so we end up with vain

with vain

with vain decisions and we can't even afford our

decisions and we can't even afford our

decisions and we can't even afford our mortgage. We can't afford to eat

mortgage. We can't afford to eat

mortgage. We can't afford to eat anything except beans. That is our

anything except beans. That is our

anything except beans. That is our housing has become a commodity. And it

housing has become a commodity. And it

housing has become a commodity. And it takes a little bit of nerve to dive into

takes a little bit of nerve to dive into

takes a little bit of nerve to dive into those primal terrifying parts of

those primal terrifying parts of

those primal terrifying parts of ourselves and make our own

ourselves and make our own

ourselves and make our own decisions and not make our housing a

decisions and not make our housing a

decisions and not make our housing a commodity but make it something that

commodity but make it something that

commodity but make it something that bubbles up from seinal sources. That

bubbles up from seinal sources. That

bubbles up from seinal sources. That takes a little bit of nerve and darn it

takes a little bit of nerve and darn it

takes a little bit of nerve and darn it once in a while you

once in a while you

once in a while you fail. But that's okay. If failure

fail. But that's okay. If failure

fail. But that's okay. If failure destroys you then you can't do this. I

destroys you then you can't do this. I

destroys you then you can't do this. I fail all the time, every day. And I've

fail all the time, every day. And I've

fail all the time, every day. And I've had some whopping failures, I promise,

had some whopping failures, I promise,

had some whopping failures, I promise, where big public, humiliating,

where big public, humiliating,

where big public, humiliating, embarrassing failures. Everybody points

embarrassing failures. Everybody points

embarrassing failures. Everybody points and laughs and they said, "He tried it a

and laughs and they said, "He tried it a

and laughs and they said, "He tried it a fifth time and it still didn't work.

fifth time and it still didn't work.

fifth time and it still didn't work. What a moron." Early on, contractors

What a moron." Early on, contractors

What a moron." Early on, contractors come by and say, "Dan, you're a cute

come by and say, "Dan, you're a cute

come by and say, "Dan, you're a cute little bunny, but you know, this just

little bunny, but you know, this just

little bunny, but you know, this just isn't going to work. Why don't you do

isn't going to work. Why don't you do

isn't going to work. Why don't you do this and why don't you do that?" And

this and why don't you do that?" And

this and why don't you do that?" And your instinct is to say, "Well, why

your instinct is to say, "Well, why

your instinct is to say, "Well, why don't you suck an egg?"

don't you suck an egg?"

don't you suck an egg?" But you don't say that because they're

But you don't say that because they're

But you don't say that because they're the guys you're

the guys you're

the guys you're targeting. And so what we've done, and

targeting. And so what we've done, and

targeting. And so what we've done, and this isn't just in housing, it's

this isn't just in housing, it's

this isn't just in housing, it's clothing, in food, in our transportation

clothing, in food, in our transportation

clothing, in food, in our transportation needs, our energy. We've sprawled just a

needs, our energy. We've sprawled just a

needs, our energy. We've sprawled just a little bit. And when I get a little bit

little bit. And when I get a little bit

little bit. And when I get a little bit of uh press, I hear from people all over

of uh press, I hear from people all over

of uh press, I hear from people all over the world. And we may have invented

the world. And we may have invented

the world. And we may have invented excess, but the problem of waste is

excess, but the problem of waste is

excess, but the problem of waste is worldwide.

worldwide.

worldwide. We are h we we're in trouble. And I

We are h we we're in trouble. And I

We are h we we're in trouble. And I don't wear ammo belts criss-crossing my

don't wear ammo belts criss-crossing my

don't wear ammo belts criss-crossing my chest and a red

chest and a red

chest and a red bandana, but we're clearly in trouble.

bandana, but we're clearly in trouble.

bandana, but we're clearly in trouble. And what we need to do is reconnect with

And what we need to do is reconnect with

And what we need to do is reconnect with those really primal parts of ourselves

those really primal parts of ourselves

those really primal parts of ourselves and make some decisions and say, you

and make some decisions and say, you

and make some decisions and say, you know, I think I would like to

know, I think I would like to

know, I think I would like to put CDs across the wall there. What do

put CDs across the wall there. What do

put CDs across the wall there. What do you think, honey? If it doesn't work,

you think, honey? If it doesn't work,

you think, honey? If it doesn't work, take it down.

take it down.

take it down. What we need to do is reconnect with who

What we need to do is reconnect with who

What we need to do is reconnect with who we really are. And that's thrilling

we really are. And that's thrilling

we really are. And that's thrilling indeed. Thank you very much.