How to pronounce "mascot"

See, delivering education over a smartphone

is like hoping that people will eat their broccoli,

but right next to it, you put the most delicious dessert ever made.

If you really want to deliver education to everyone,

not only do you have to make it accessible,

but also you have to make it so that people want to actually learn.

And at the highest level, the way we've done this

is by making the broccoli taste like dessert.

Do you know what is the best time to send people a notification?

I'll tell you.

It's 24 hours after they used the product last.

There's an easy explanation.

If you were free yesterday at 3pm,

you’re probably free today at 3pm as well.

So this is what a very sophisticated millions of dollars of AI found.

These passive aggressive  notifications

are really good at getting people to come back because

they feel like our green owl mascot

has given up on them.

If we want to get people to do something meaningful,

you can use the same techniques that apps like social media use

to get people to do it.

And even if you're not as engaging as those apps are,

you can still get hundreds  of millions of people

to use your product.