How to pronounce "holism"

this coffee set --

which is just a coffee pot, a teapot,

and those are the pots sitting on a tray --

that they would have a coherence --

so, they would be Greg Lynn Alessi coffee pots --

but that everyone who bought one

would have a one-of-a-kind object that was unique in some way.

To go back to architecture,

what's organic about architecture as a field,

unlike product design,

is this whole issue of holism

and of monumentality is really our realm.

Like, we have to design things which are coherent as a single object,

but also break down into small rooms

and have an identity of both the big scale

and the small scale.

Architects tend to work with signature,

so that an architect needs a signature

and that signature has to work across the scale of houses

up to, say, skyscrapers,

and that problem of signatures is a thing we're very good at maintaining