How to pronounce "gen"

every second in our lives.

And part of this is communicating better, demystifying it.

And I think demystification should be very simple.

Tasting the product, magical experience.

Touring the place where it's made in clean production facilities,

where you can just go around and walk around and say,

"Hey, here's animal cells growing."

And then the last thing is just meeting the people that are making it.

You know, they're just like people in your neighborhood working, farming,

the people that are working behind it.

Like there’s Gen Z’s and millennials

and people of all generations that are part of our team.

Just talking to them, like, these are real people

working on making real products and solutions.

JK: I feel like if you demystified the traditional way of processing meat,

they would all come flocking to this as well.

I think so much of people’s acceptance of traditional meat

is like rooted in what they don't know

about the process of like,

not just the cost of cruelty to animals or the environmental costs,

but like the human cost of it as well.