How to pronounce "dusting"

hey guys I'm here today to talk to you

hey guys I'm here today to talk to you

hey guys I'm here today to talk to you about the f word uh you've all said it

about the f word uh you've all said it

about the f word uh you've all said it you probably said it earlier today once

you probably said it earlier today once

you probably said it earlier today once or twice if you're me maybe 20 times uh

or twice if you're me maybe 20 times uh

or twice if you're me maybe 20 times uh you've probably said it to your friends

you've probably said it to your friends

you've probably said it to your friends your friends have said it to you uh

your friends have said it to you uh

your friends have said it to you uh you'd be surprised if youve said it to

you'd be surprised if youve said it to

you'd be surprised if youve said it to your parents your parents have said it

your parents your parents have said it

your parents your parents have said it to you and this academic institution

to you and this academic institution

to you and this academic institution that we're sitting in today has taught

that we're sitting in today has taught

that we're sitting in today has taught you to fear it that word is in fact f u

you to fear it that word is in fact f u

you to fear it that word is in fact f u n

n

n Fun that was a good one

Fun that was a good one

Fun that was a good one um I'm glad you guys are interactive so

um I'm glad you guys are interactive so

um I'm glad you guys are interactive so in all honesty today I'm actually

in all honesty today I'm actually

in all honesty today I'm actually talking to you about failure that was

talking to you about failure that was

talking to you about failure that was kind of given in the preemptive um

kind of given in the preemptive um

kind of given in the preemptive um failure is a terrible thing everybody

failure is a terrible thing everybody

failure is a terrible thing everybody experiences it you will experience it

experiences it you will experience it

experiences it you will experience it you experience it academically

you experience it academically

you experience it academically career-wise so I did what any good

career-wise so I did what any good

career-wise so I did what any good speaker who hasn't really done much

speaker who hasn't really done much

speaker who hasn't really done much speaking would do and I googled the word

speaking would do and I googled the word

speaking would do and I googled the word and I was going to do a definition thing

and I was going to do a definition thing

and I was going to do a definition thing but everybody hates those and so I did

but everybody hates those and so I did

but everybody hates those and so I did something else I found there was 543

something else I found there was 543

something else I found there was 543 million data points on the internet's

million data points on the internet's

million data points on the internet's about failure that's a lot of numbers

about failure that's a lot of numbers

about failure that's a lot of numbers and Google found that for me in about

and Google found that for me in about

and Google found that for me in about 0.23 seconds that's a lot of information

0.23 seconds that's a lot of information

0.23 seconds that's a lot of information very fast people obviously care about

very fast people obviously care about

very fast people obviously care about failure so I pretended that I was an

failure so I pretended that I was an

failure so I pretended that I was an alien from outer space and I was coming

alien from outer space and I was coming

alien from outer space and I was coming to Earth after a nuclear apocalypse and

to Earth after a nuclear apocalypse and

to Earth after a nuclear apocalypse and the only thing left was Mother Google

the only thing left was Mother Google

the only thing left was Mother Google servers and I had to piece together

servers and I had to piece together

servers and I had to piece together humanity and so I Googled failure and I

humanity and so I Googled failure and I

humanity and so I Googled failure and I found this it's an epic fail I found

found this it's an epic fail I found

found this it's an epic fail I found this it's an absolutely epic

this it's an absolutely epic

this it's an absolutely epic fail this

fail this

fail this guy it

guy it

guy it hurts and finally the most epic fail of

hurts and finally the most epic fail of

hurts and finally the most epic fail of all and so I thought about what this

all and so I thought about what this

all and so I thought about what this would mean to society in all honesty

would mean to society in all honesty

would mean to society in all honesty that's not what my talk is about my talk

that's not what my talk is about my talk

that's not what my talk is about my talk is about the fact that you will fail to

is about the fact that you will fail to

is about the fact that you will fail to have a great career and this obviously

have a great career and this obviously

have a great career and this obviously pulls on a fantastic txw talk of past

pulls on a fantastic txw talk of past

pulls on a fantastic txw talk of past from Larry Smith and his talk was

from Larry Smith and his talk was

from Larry Smith and his talk was deserves

Applause and his talk was you will fail

Applause and his talk was you will fail

Applause and his talk was you will fail to have a great

to have a great

to have a great career

career

career unless and in typical Larry fashion he

unless and in typical Larry fashion he

unless and in typical Larry fashion he left unless as this loow hanging fruit

left unless as this loow hanging fruit

left unless as this loow hanging fruit and it was dang in front of you and all

and it was dang in front of you and all

and it was dang in front of you and all you had to do is reach out and grab it

you had to do is reach out and grab it

you had to do is reach out and grab it but you really didn't know what it was

but you really didn't know what it was

but you really didn't know what it was and he left it to you to make your own

and he left it to you to make your own

and he left it to you to make your own conclusions I'm an engineer and I want

conclusions I'm an engineer and I want

conclusions I'm an engineer and I want to make it easier for you to understand

to make it easier for you to understand

to make it easier for you to understand what that unless is through my own

what that unless is through my own

what that unless is through my own experiences so this is an optical

experiences so this is an optical

experiences so this is an optical illusion you've all seen this optical

illusion you've all seen this optical

illusion you've all seen this optical illusion before and you know what to

illusion before and you know what to

illusion before and you know what to think about optical illusions so which

think about optical illusions so which

think about optical illusions so which line is

longer yell it out yell it out the top

longer yell it out yell it out the top

longer yell it out yell it out the top one right okay so everybody's saying

one right okay so everybody's saying

one right okay so everybody's saying that it is the

that it is the

that it is the same at least most people are saying

same at least most people are saying

same at least most people are saying it's the

it's the

it's the same you're trained okay you're trained

same you're trained okay you're trained

same you're trained okay you're trained to

to

to believe that these lines are actually

believe that these lines are actually

believe that these lines are actually the same and some of you are smart and

the same and some of you are smart and

the same and some of you are smart and should keep your mouth shut I'm just

should keep your mouth shut I'm just

should keep your mouth shut I'm just kidding

kidding

kidding um but you're taught to believe that

um but you're taught to believe that

um but you're taught to believe that they're actually the same length it's an

they're actually the same length it's an

they're actually the same length it's an optical illusion I must be tricking you

optical illusion I must be tricking you

optical illusion I must be tricking you therefore they're the same length

therefore they're the same length

therefore they're the same length because I asked you which line is longer

because I asked you which line is longer

because I asked you which line is longer so those of you that yelled out the same

so those of you that yelled out the same

so those of you that yelled out the same you're actually wrong because I changed

you're actually wrong because I changed

you're actually wrong because I changed it

it

it the top line is longer and so those of

the top line is longer and so those of

the top line is longer and so those of you who are like the same the

you who are like the same the

you who are like the same the same you probably feel a little foolish

same you probably feel a little foolish

same you probably feel a little foolish cuz the guy next to you who thought it

cuz the guy next to you who thought it

cuz the guy next to you who thought it but didn't say it is now just chilling

but didn't say it is now just chilling

but didn't say it is now just chilling and he's

like that's right and if you're Malcolm

like that's right and if you're Malcolm

like that's right and if you're Malcolm you love it because you got it right and

you love it because you got it right and

you love it because you got it right and you somehow can calculate distances with

you somehow can calculate distances with

you somehow can calculate distances with your brain um but that feeling you have

your brain um but that feeling you have

your brain um but that feeling you have inside of you right now is the feeling

inside of you right now is the feeling

inside of you right now is the feeling of failure you shouldn't have shut it

of failure you shouldn't have shut it

of failure you shouldn't have shut it out you shouldn't have commented you

out you shouldn't have commented you

out you shouldn't have commented you shouldn't have made that step you

shouldn't have made that step you

shouldn't have made that step you shouldn't have followed your gut

shouldn't have followed your gut

shouldn't have followed your gut instinct and you'll learn from that and

instinct and you'll learn from that and

instinct and you'll learn from that and what I want to teach you is how to learn

what I want to teach you is how to learn

what I want to teach you is how to learn from that and so story time in secondy

from that and so story time in secondy

from that and so story time in secondy year university I started a company

year university I started a company

year university I started a company called lit energies that is not a jar of

called lit energies that is not a jar of

called lit energies that is not a jar of my urine that is a jar of biodiesel and

my urine that is a jar of biodiesel and

my urine that is a jar of biodiesel and my brother and I wanted to produce

my brother and I wanted to produce

my brother and I wanted to produce biodiesel in GF and sell it to companies

biodiesel in GF and sell it to companies

biodiesel in GF and sell it to companies all over the world but mostly in

all over the world but mostly in

all over the world but mostly in Canada petrochem petrochemical companies

Canada petrochem petrochemical companies

Canada petrochem petrochemical companies had not committed to producing biodiesel

had not committed to producing biodiesel

had not committed to producing biodiesel yet and the greater Transit the greater

yet and the greater Transit the greater

yet and the greater Transit the greater transit authority of the greater Toronto

transit authority of the greater Toronto

transit authority of the greater Toronto area GTA squared was going to be buying

area GTA squared was going to be buying

area GTA squared was going to be buying biodiesel from small producers because

biodiesel from small producers because

biodiesel from small producers because the government wanted all fleets to run

the government wanted all fleets to run

the government wanted all fleets to run biodiesel so I traveled all over

biodiesel so I traveled all over

biodiesel so I traveled all over Southwestern Ontario with this little

Southwestern Ontario with this little

Southwestern Ontario with this little jar of

jar of

jar of biodiesel trying to sell it to these

biodiesel trying to sell it to these

biodiesel trying to sell it to these companies and we needed to sell 5

companies and we needed to sell 5

companies and we needed to sell 5 million lers of biodiesel or to raise $5

million lers of biodiesel or to raise $5

million lers of biodiesel or to raise $5 million in cash to build this refinery

million in cash to build this refinery

million in cash to build this refinery in galf it was a lofty goal and this one

in galf it was a lofty goal and this one

in galf it was a lofty goal and this one particular incident and this is the

particular incident and this is the

particular incident and this is the actual jar I kept it in my glove box and

actual jar I kept it in my glove box and

actual jar I kept it in my glove box and it was a very cold January day and the

it was a very cold January day and the

it was a very cold January day and the fear around biodiesel specifically in

fear around biodiesel specifically in

fear around biodiesel specifically in Canada is that it freezes at a

Canada is that it freezes at a

Canada is that it freezes at a temperature that's higher than regular

temperature that's higher than regular

temperature that's higher than regular diesel fuel that's a big issue in a cold

diesel fuel that's a big issue in a cold

diesel fuel that's a big issue in a cold climate my car was old it didn't have a

climate my car was old it didn't have a

climate my car was old it didn't have a heating core I was running it on 1%

heating core I was running it on 1%

heating core I was running it on 1% biodiesel to make a point could barely

biodiesel to make a point could barely

biodiesel to make a point could barely started in the

started in the

started in the morning and I drove all the way to

morning and I drove all the way to

morning and I drove all the way to Toronto with this jar of biodiesel in

Toronto with this jar of biodiesel in

Toronto with this jar of biodiesel in the glove box I was 10 minutes early and

the glove box I was 10 minutes early and

the glove box I was 10 minutes early and this was a meeting with the greater

this was a meeting with the greater

this was a meeting with the greater transit authority of the greater Toronto

transit authority of the greater Toronto

transit authority of the greater Toronto area big meeting 42 floor get out of my

area big meeting 42 floor get out of my

area big meeting 42 floor get out of my car 10 minutes early reach into the

car 10 minutes early reach into the

car 10 minutes early reach into the glove box and I find a biodiesel

glove box and I find a biodiesel

glove box and I find a biodiesel popsicle and you can imagine how

popsicle and you can imagine how

popsicle and you can imagine how difficult this sale was going to be

difficult this sale was going to be

difficult this sale was going to be because you need to have a product like

because you need to have a product like

because you need to have a product like this that's tangible for people to buy

this that's tangible for people to buy

this that's tangible for people to buy into it especially when there's fear so

into it especially when there's fear so

into it especially when there's fear so I pull out this Popsicle which is now

I pull out this Popsicle which is now

I pull out this Popsicle which is now leaking on me and I get into the

leaking on me and I get into the

leaking on me and I get into the elevator 42 floors 2 and 1/2 minutes

elevator 42 floors 2 and 1/2 minutes

elevator 42 floors 2 and 1/2 minutes feels like 18 years and I rub this jar

feels like 18 years and I rub this jar

feels like 18 years and I rub this jar between my

between my

between my legs this is the feeling of

failure so I get to the floor I check in

failure so I get to the floor I check in

failure so I get to the floor I check in my hands are shaking I go to the

my hands are shaking I go to the

my hands are shaking I go to the bathroom I open the top and I hold it

bathroom I open the top and I hold it

bathroom I open the top and I hold it underneath the hand dryer 2 and a half

underneath the hand dryer 2 and a half

underneath the hand dryer 2 and a half minutes feels like 18 years and I start

minutes feels like 18 years and I start

minutes feels like 18 years and I start to see it slowly Tha I go sit in the

to see it slowly Tha I go sit in the

to see it slowly Tha I go sit in the waiting room I find a vent on the floor

waiting room I find a vent on the floor

waiting room I find a vent on the floor I put my bag on top of the vent and I'm

I put my bag on top of the vent and I'm

I put my bag on top of the vent and I'm believing that this vent is going to

believing that this vent is going to

believing that this vent is going to melt the biodiesel and I'm watching it

melt the biodiesel and I'm watching it

melt the biodiesel and I'm watching it I'm watching it and the lady behind the

I'm watching it and the lady behind the

I'm watching it and the lady behind the counter sees me looking at my bag and

counter sees me looking at my bag and

counter sees me looking at my bag and she's probably worried that I've got

she's probably worried that I've got

she's probably worried that I've got like a bomb or a weapon in there meeting

like a bomb or a weapon in there meeting

like a bomb or a weapon in there meeting gets delayed probably because of that

gets delayed probably because of that

gets delayed probably because of that and I finally go in the room and so

and I finally go in the room and so

and I finally go in the room and so everybody knew I had this jar everybody

everybody knew I had this jar everybody

everybody knew I had this jar everybody wanted to see it and what I would do is

wanted to see it and what I would do is

wanted to see it and what I would do is I'd pour it into a wine glass people

I'd pour it into a wine glass people

I'd pour it into a wine glass people could touch it feel it I wouldn't touch

could touch it feel it I wouldn't touch

could touch it feel it I wouldn't touch the stuff myself um some guys would

the stuff myself um some guys would

the stuff myself um some guys would drink it because they believed in the

drink it because they believed in the

drink it because they believed in the capabilities of this product have the

capabilities of this product have the

capabilities of this product have the meeting where's the biod we really want

meeting where's the biod we really want

meeting where's the biod we really want to see it because we had produce this

to see it because we had produce this

to see it because we had produce this ourselves in our

ourselves in our

ourselves in our garage I have it but let's talk about

garage I have it but let's talk about

garage I have it but let's talk about the environmental implications of the

the environmental implications of the

the environmental implications of the product for a little while longer

product for a little while longer

product for a little while longer where's the biod we want to see it I

where's the biod we want to see it I

where's the biod we want to see it I have it but let's talk about being a a

have it but let's talk about being a a

have it but let's talk about being a a clean feet a green Fleet for Canada

clean feet a green Fleet for Canada

clean feet a green Fleet for Canada finally I could no longer wait and I

finally I could no longer wait and I

finally I could no longer wait and I looked into the bag and I saw

looked into the bag and I saw

looked into the bag and I saw this wonderfully clear golden liquid and

this wonderfully clear golden liquid and

this wonderfully clear golden liquid and it had Tha and I reached in pulled it

it had Tha and I reached in pulled it

it had Tha and I reached in pulled it out uprighted it and thk 80%

out uprighted it and thk 80%

out uprighted it and thk 80% ice and that was the end of the

ice and that was the end of the

ice and that was the end of the meeting and that feeling is a feeling a

meeting and that feeling is a feeling a

meeting and that feeling is a feeling a failure and I remember instinctively

failure and I remember instinctively

failure and I remember instinctively thinking to myself which is a comical

thinking to myself which is a comical

thinking to myself which is a comical thought that I was literally selling ice

thought that I was literally selling ice

thought that I was literally selling ice to

to

to Eskimos and it could have been more true

Eskimos and it could have been more true

Eskimos and it could have been more true we failed to build lead energies it was

we failed to build lead energies it was

we failed to build lead energies it was not a success

not a success

not a success not only did we fail to build lit

not only did we fail to build lit

not only did we fail to build lit energies but this was my second year at

energies but this was my second year at

energies but this was my second year at University this is even before the two3

University this is even before the two3

University this is even before the two3 point 2A wasn't even to be or not to be

point 2A wasn't even to be or not to be

point 2A wasn't even to be or not to be I tried to build this

I tried to build this

I tried to build this business and I failed that term in

business and I failed that term in

business and I failed that term in school as well and so if you can imagine

school as well and so if you can imagine

school as well and so if you can imagine you start a business you're crazy

you start a business you're crazy

you start a business you're crazy everybody thinks you're insane and they

everybody thinks you're insane and they

everybody thinks you're insane and they all think that you're going to

fail and then you fail your term in

fail and then you fail your term in

fail and then you fail your term in school and all the people that thought

school and all the people that thought

school and all the people that thought you're going to fail now rubbing in

you're going to fail now rubbing in

you're going to fail now rubbing in because your friends are moving on in

because your friends are moving on in

because your friends are moving on in Academia and you've got a year of your

Academia and you've got a year of your

Academia and you've got a year of your life with nothing to do because your

life with nothing to do because your

life with nothing to do because your business failed there's no way to sell

business failed there's no way to sell

business failed there's no way to sell this product there's no money from

this product there's no money from

this product there's no money from investors and you don't even have an

investors and you don't even have an

investors and you don't even have an academic

academic

academic career so I did what everybody else does

career so I did what everybody else does

career so I did what everybody else does and I went and worked at a big software

and I went and worked at a big software

and I went and worked at a big software company in town and I learned how to

company in town and I learned how to

company in town and I learned how to write code and I bettered myself through

write code and I bettered myself through

write code and I bettered myself through the process but digging myself up from

the process but digging myself up from

the process but digging myself up from that wall dusting myself off and moving

that wall dusting myself off and moving

that wall dusting myself off and moving forward was very very difficult again my

forward was very very difficult again my

forward was very very difficult again my best friends in the world were no longer

best friends in the world were no longer

best friends in the world were no longer going to be going through an education

going to be going through an education

going to be going through an education with me and I watched as they did I

with me and I watched as they did I

with me and I watched as they did I learned from that and so I have another

learned from that and so I have another

learned from that and so I have another optical

optical

optical illusion which line is

longer the difference is that

longer the difference is that

longer the difference is that everybody's a lot

everybody's a lot

everybody's a lot quieter because I told you that you

quieter because I told you that you

quieter because I told you that you failed the first time and that's the

failed the first time and that's the

failed the first time and that's the wrong lesson to learn even though you

wrong lesson to learn even though you

wrong lesson to learn even though you were wrong and I still hear people

were wrong and I still hear people

were wrong and I still hear people mumbling it doesn't even matter and I'm

mumbling it doesn't even matter and I'm

mumbling it doesn't even matter and I'm not going to tell you the answer and if

not going to tell you the answer and if

not going to tell you the answer and if you find me after I can show you but you

you find me after I can show you but you

you find me after I can show you but you should still still be willing to shout

should still still be willing to shout

should still still be willing to shout something out even if you're wrong who

something out even if you're wrong who

something out even if you're wrong who cares what that guy next to you thinks

cares what that guy next to you thinks

cares what that guy next to you thinks who cares what your friends think who

who cares what your friends think who

who cares what your friends think who cares what your parents

cares what your parents

cares what your parents think you will fail to have a great

think you will fail to have a great

think you will fail to have a great career unless you fail to have a great

career unless you fail to have a great

career unless you fail to have a great career it's an oxy and it's ridiculous

career it's an oxy and it's ridiculous

career it's an oxy and it's ridiculous but it makes sense right so again you

but it makes sense right so again you

but it makes sense right so again you will fail to have a great career unless

will fail to have a great career unless

will fail to have a great career unless you fail to have a great career don't

you fail to have a great career don't

you fail to have a great career don't listen to your friends don't listen to

listen to your friends don't listen to

listen to your friends don't listen to your parents parents don't listen to

your parents parents don't listen to

your parents parents don't listen to academic institutions that make you fear

academic institutions that make you fear

academic institutions that make you fear the concept of failure failing that

the concept of failure failing that

the concept of failure failing that academic ter term and failing at

academic ter term and failing at

academic ter term and failing at building lit energies was the best thing

building lit energies was the best thing

building lit energies was the best thing that ever happened to me if you want to

that ever happened to me if you want to

that ever happened to me if you want to find out more about that I'll stick

find out more about that I'll stick

find out more about that I'll stick around and talk to you about it remember

around and talk to you about it remember

around and talk to you about it remember be somebody or be somebody's fool thank

be somebody or be somebody's fool thank

be somebody or be somebody's fool thank you