How to pronounce "biomass"

that are coming under similar attack from nature.

Third. Let's talk about material.

Everything we touch today comes from oil

or natural gas extracted from the ground,

and that is just unsustainable.

We can do better using fermentation.

We all know about fermentation.

You feed sugar to yeast and it gets bigger.

Or, in France, where I come from, we call it champagne.

Today, by using the same cells, like yeast, algae and bacteria,

you can engineer them to ferment sugar or other biomass to produce chemicals.

These tiny cells are the equivalent

of exceptionally efficient manufacturing facilities.

And it's amazing.

You can make the same chemicals that are made from oil

and you couldn't tell the difference.

That includes directly producing plastic, flavor, fragrances,

sweetener and so much more.

For instance,

the production process to make blue dye

used in the fabrication of blue jeans,