How to pronounce "balenciaga"

Digital fashion is real, and it exists in so many virtual universes,

ranging from basic social networks to fully developed virtual worlds

known as the metaverse.

Because of my gaming experience, I kept thinking:

“How and why could people  wear digital garments?”

This is when I started experimenting

with what today we know as digital fashion.

With Carolina Herrera, we collaborated on a runway dress

and developed an app where you can

wear the dress on your phone using augmented reality.

And with Jean Paul Gaultier, we collaborated on

a piece that was part of their couture collection.

Fashion brands are selling authenticated digital fashion items

that are usually sold out as soon as they are released.

Balenciaga has collaborated with Fortnite,

and Gucci bag was sold inside Roblox for more than its worth in real life.

Fortnite itself has sold more than two billion worth of skins

and game extras for in-game character dressing.