Why? Because they looked at the curve and said,
if the population keeps growing at this rate,
to move the population of New York around,
they would have needed six million horses,
and the manure created by six million horses
would be impossible to deal with.
They were already drowning in manure. (Laughter)
So 1860, they are seeing this dirty technology
that is going to choke the life out of New York.
So what happens? In 40 years' time, in the year 1900,
in the United States of America, there were 1,001
car manufacturing companies -- 1,001.
The idea of finding a different technology
had absolutely taken over,
and there were tiny, tiny little factories in backwaters.
Dearborn, Michigan. Henry Ford.
However, there is a secret to work with entrepreneurs.
First, you have to offer them confidentiality.
Otherwise they don't come and talk to you.
Then you have to offer them absolute, dedicated,
passionate service to them.